ToonieBet from Soft2Bet is the newest partner of the Canadian Football League, designated as both an Official Sports Betting Partner and an Official Online Casino Partner of the CFL. 

The long-term collaboration also designates ToonieBet as an Official Partner of the Grey Cup, the championship match of the CFL. The game this year is set for November 16 at Princess Auto Stadium located in Winnipeg. 

The collaboration will enable both parties to launch exclusive branded online casino offerings while promoting CFL in-game wagering options and futures on the ToonieBet platform. 

“Together with ToonieBet, we will unlock exciting avenues of entertainment, delivering new products, responsible gaming options, and unique activations, to better serve the future of fandom,” said CFT Chief Revenue Officer Tyler Keenan. “In the stadium, at home or online, we’re doubling down on engagement and innovation like never before.”

 

Launch of Sports Betting in May 

Soft2Bet has been making significant progress in the Ontario iGaming sector. 

In April, the firm revealed a collaboration with the NHL’s Ottawa Senators, establishing the iGaming platform as the team’s official digital partner. 

In May, the ToonieBet sportsbook was officially introduced on the Apple App Store and Google Play Store. 

“Partnering with the CFL will elevate our robust offerings in the Canadian market and allow us to continue building our passionate sports and online gaming community in Ontario,” said ToonieBet’s Canadian Country Manager Steve Spindler. “Our team at ToonieBet is deeply committed to building a premium fan experience, while delivering exceptional customer hospitality and ensuring both responsible and safe game play.”

 

Access to CFL Information 

Soft2Bet, as an officially recognized gaming operator of the CFL, will provide gaming experiences that utilize official CFL data and statistics to enhance the ToonieBet sportsbook experience for bettors in Ontario.